It seems to me that youngsters and parents living in Ushaw Moor up to to middle 1950s were not subjected to advertising in the manner that became so prevalent. A replica football shirt was not a childish desire and neither was it on the want list of a generously girthed, beery, thirty year old fan; our local school was not sponsored by an estate agent or some such business; Sunderland FC and Newcastle FC did not have multi changing electronic adverts encircling their pitches and football programmes did not cost the equivalent of a modern three quid.
But we have much of the aforementioned and a lot besides. It is probably here to stay: our economy relies on consumer spending to achieve growth and something they call 'prosperity'. The trouble is we seem to put up with horribly noisy Go Compare adverts and the like, but should we? The advertising persuaders are making too many of us feel off colour and perhaps we should not put up with it.
It is complicated. We have life choices and must not be overawed by having so many. I suppose we should decide our taste, spend in relation to our means and pine for Radio Luxembourg's gentler brand of advertising. We can then watch the ship go down. As I say, it is complicated and the genie is probably long gone from the bottle.
WB
Monday 6 June 2011
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Wilf,
ReplyDeleteYour writing is very true to life today. TV and advertising portray everything in life to be perfect and that they have the answer to all the problems in life, where all the population are young with perfect bodies and live in beautiful homes. Life is not like that but I think a lot of people mix reality and fantasy. The thing that amuses me is that cosmetics are advertised to give a woman perfect facial skin and millions are spent to try to achieve this aim. All the male models are shown portraying three days growth of beard and the women in the adverts must be quite happy to have their perfect facial skin scoured by this scruffy three growth of beard.
Brian Mc
Brian thanks for all your recent positive comments.
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